Following the success of this, Jerry Buckley asked B2B to create a marketing plan for their South East business. B2B planned and organised the launch of Radius Technologies’ Carlow office, designed and booked press ads, booked radio sponsorships on WLR fm, Beat 102 103, and KCLR 96 fm. On this occasion B2B created a new ‘business news’ sponsorship for Radius plus wrote and directed all the stings and radio.

In order to promote Radius’ data protection B2B liaised with Waterford Chamber to conduct research with its members in order to establish how safe the data of Waterford businesses are. B2B conducted this research and presented the data to Radius. This was following by an intensive PR campaign within the Waterford radio and press in order to highlight the findings.